Jiaying Liu, PhD

Jiaying Liu received her Ph.D. from the Annenberg school for Communication, University of Pennsylvania. Her research focuses on health communication, persuasion and social influence, message effects, computational and psychophysiological methods. Her recent research projects include conducting longitudinal analysis on nationally representative survey data to identify factors that predispose youth to cigarette and e-cigarette use; implementing online and eye-tracking experiments to identify persuasive message features and inform campaign formative evaluation; combining crowdsourcing and machine-based textual analysis to annotate large media text corpora; and employing neuroimaging methods to examine the underlying mechanisms of successful and counterproductive communication. Dr. Liu is actively involved in highly collaborative, interdisciplinary work. Her research has been published in leading communication, public health and psychology journals including Journal of Communication, Human Communication Research, Communication Research, Journal of Computer-Mediated Communication, Communication Methods and Measures, Health Communication, American Journal of Preventive Medicine, and Psychological Bulletin. She currently serves as a senior editor for Health Communication. Dr. Liu directs the Communication, Health, and Emerging Media Laboratory (CHARM Lab), and currently serves as the principal investigator on K01 and R21 awards, and a co-investigator on two R01 awards from the National Institutes of Health. She teaches courses in health communication, persuasion and social influence, message effects, and computational textual analysis methods.